History

Find out how it all started

It was founded in 1986, Indústria Ervateira Bonetes Ltda was settled in Planalto Norte Catarinense with the aim of industrializing “in natura” mate herb.

It chose the locality of Bonetes, in the countryside city of Canoinhas, to begin its activity of trade and extraction of the raw material generally acquired of small farmers of the region that had in this product a valuable source of income. The acquired “in natura” mate herb was extracted from herbs in the dense forests existing throughout this region and transported to the company where it was processed to obtain the masked mate herb. This final product was marketed with herbs located in Rio Grande do Sul where this product was transformed into mate herb for “chimarrão”.

With constant growth in business, in 1995 its managers noted the need to increase its manufacturing plant in order to meet the needs of production and also to industrialize the fine product to trade the mate already packaged with own brand in wholesale and retails in the states Rio Grande do Sul, Santa Catarina and Paraná. The owners then acquired the company known as Irmãos Folle located in SC 477 road, urban perimeter of the municipality of Canoinhas with 10,000 meters of built area.

Bonetes herbal begins to expand markets by exporting to customers in Chile. A product with its own characteristics was then produced when it became one of the main suppliers of yerba mate in that country.

As of 2006, it also started exporting to Uruguay. Offering a product of excellent quality on the market, the number of overseas customers has been gradually growing.

Pamela Gusmão Davila

Herb mate Pantanal drinker

I only use this one. I love it!

Marcia Daiane Moraes

Herb mate Charme drinker

Oh if I fall in the midst of so much herbs, I sleep and wake up drinking mate #charmebestchimarrao

Luessi Braga

Herb mate Pantanal drinker

I’ve been drinking Pantanal for many years, delicious herb.

Luessi Braga

Mate herb Pantanal and Charme drinker

Charme e Pantanal, marcas de qualidade comprovado no sabor e na cor

Mission

Pleasing the most demanding palates, producing top quality mate herb attentive to all the details that make the process feasible.

Vision

Being a reference in the sector in which it operates as synonymous with trust and reliability.

Values

People, We value them first because we make a product by means of commitment and responsibility to people we want to see satisfied.

Quality, we believe in continuous improvement and we try to improve every day our quality levels.

Trust, we seek the trust and partnership of our employees, customers and suppliers.

Sustainability, to achieve our goals we care about social, environmental, economic, and cultural sustainability.